The Nura Story
Creating a global audio revolution.
Armed with the knowledge that everyone's hearing is unique, Nura began the journey of changing how humanity experiences music forever.
Starting with sound.
Nura was founded in 2016 by medical doctor and hearing scientist, Dr. Luke Campbell, and electrical engineer, Dr. Dragan Petrovic.
Inspired by Dr. Campbell's research, they set out to answer a question, "what if each of us could hear music perfectly tuned to our unique hearing?". They didn't anticipate they would be reinventing the headphone from the inside out.
The journey so far.
In 2018 Nura launched Australia's largest-ever Kickstarter campaign, raising $1.8 million USD and setting the company on a path to make some waves in the field of sound.
nuraphone
Launched in 2018 to rapturous reviews, Nuraphone received multiple awards including the CES Best of Innovation Award, Red Dot's Best of the Best and SXSW's Music and Audio Innovation Award.
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nuranow
In 2019 Nura launched NuraNow, a subscription service that allows everyone to experience the award-winning Nuraphone plus a host of exclusive benefits for a low monthly fee.
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nuraloop
The NuraLoop earphones were launched in 2019 and awarded the Business Insider Best of CES Award and became an Honoree in the CES 2019 Innovation Awards.
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nuraphone gaming microphone
Released in October 2020 and winning the Expert Review Award, this new accessory takes the Nuraphone "into a whole new world of gaming audio".
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nuraphone
Launched in 2018 to rapturous reviews and has received multiple awards including the CES Best of Innovation Award, Red Dot's Best of the Best and SXSW's Music and Audio Innovation Award.
Learn more
nuranow
In 2019 Nura launched NuraNow, a subscription service which allows everyone to experience the award-winning Nuraphone plus a host of exclusive benefits for a low monthly fee.
Learn more
nuraloop
The NuraLoop earphones were launched in 2019 and awarded the Business Insider Best of CES Award and became an Honoree in the CES 2019 Innovation Awards.
Learn more
nuraphone gaming microphone
Released in October 2020 and winning the Expert Review Award, this new accessory takes the Nuraphone into a whole new world of audio.
Learn more
Music in its DNA.
Since the beginning, Nura has partnered with emerging artists and icons of industry to share in a love of music.
Nura has featured countless new artists in the Nura Live From Home Series and shared listening sessions with trailblazers like Pos (De La Soul), Robert Glasper, Emmavie and TOKiMONSTA. Icons like Stevie Wonder, will.i.am and Andrea Bocelli have shared their love of Nura's sound with the world.
On the road, Nura has worked with Sonar+D (Barcelona), Pitchfork Festival (Paris), Loop by Ableton (Berlin), Melbourne Music Week, and Playlist Retreat (USA). Nura has also partnered with Songlines (AUS) and One Village Alliance (USA), supporting artists and youth through music.
"You're listening to a record you've loved all your life and finding something new!"
Pos (De La Soul)
Latest Press
Nura x All blacks
Official team sponsor
Hear more, feel more. The highest performing headphones in the world partner with the highest performing sports team in the world.
Nura partners with EAP provider Uprise
Providing mental health support for our team
Promoting better mental health initiatives and mindfulness through remote working and beyond.
Nura Takes on the World of Gaming
Nuraphone Gaming Microphone Launch
The ultimate gaming accessory transforms the Nuraphone into a gaming headset for the most immersive gameplay ever.
Daniel McCallum Joins Nura
Welcoming our first CMO
Daniel joins the Nura team with a wealth of experience that's seen him leading teams and partnering with trailblazers over the last 15 years.
Here at Nura, We Stand in Solidarity Against Racism and Injustice
Our commitment to doing the work.
In 2020 we committed to educating our team, creating meaningful partnerships and supporting Black and First Nations artists.
Official Headphones of the All Blacks.